The first day of AFP training topic was on “Marketing and Branding” on March 26th 2014. Lecturer was: Petar Lazarov (PL)- the Marketing Expert and the discussion topics were: What is marketing? Brand and branding- what is brand? Advertising with small budget; Finances= Creativity; Time & Energy; Marketing strategy; How well do you know the customers/ clients? What is “market research”? Why do we make a market research?

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